Wednesday, September 3, 2008

Technogym® Wins the Beijing Olympics

(Fitness Gear), All Olympics athletes coming from 205 countries have been training on Technogym fitness equipment during the last four weeks in Beijing.

After Sydney 2000, Athens 2004 and Turin 2006 Technogym was the Official Supplier for the Beijing 2008 Olympic Games: the fourth consecutive Olympics for Technogym that established itself as a reference company in the sports world. Over 12,000 Olympic athletes from 250 countries, more than the UN countries, competing in 28 sports category, have been training with Technogym during the last four weeks in Beijing.

Technogym has been chosen ahead of other US and local Chinese competitors for "the quality of its vast and complete range of products and services, as well as for the experience it has accumulated in the previous Olympic Games" stated Mr. Liu Jun, Deputy Director of Marketing Department at BOCOG (Beijing 2008 Olympics Organizing Committee).

Many international athletes and coaches already training with Technogym in their home countries where very happy to have the opportunity, for the fourth time at the Olympics, to use Wellness System and to be able to keep track of their training data on the TGS key.

At peak hours in the most busy daisy the Technogym facility at the Olympic Village had up to 400 athletes at the same time with a daily attendance of over 5.000 people all managed by a team of 60 Technogym trainers coming from the 5 continents in order to be able to support the athletes with different languages and cultural approaches.

Raffael Nadal, n.1 of the ATP ranking and gold medal in Beijing was one of the frequent gym goers along with the other top tennis players like Jelena Jancovic and Ana Ivanovic from Serbia. All the best volleyball, basketball, handball, baseball, hockey and water polo teams had regular training sessions in the gym at the Olympic Village.

Alongside with the main fitness centre at the Olympic Village Technogym equipped 17 Centres in the main competition venues allowing athletes warm up before the event: at the Olympic Stadium Technogym developed a solution specifically designed on the field and track needs with some cardiovascular, some lower limbs strength equipment and FLEXability, at Water Cube Swimming Centre the most popular equipment was Excite Top, to warm up swimmers upper limbs before the race, tennis player at the National Tennis Stadium have been using a combination of cardiovascular and Kinesis.

For the first time at the Olympics, in Beijing also journalists had the possibility to move their body regularly and share the Olympic spirit at Main Press Centre, where their editorial offices and work stations were based and at the Media Village where their accommodations was.

Finally, Technogym is also behind the big success obtained by the Chinese team on the medal score; the Chinese Olympic Committee (COC) itself has chosen Technogym as Official Supplier for the preparation of its national teams. Starting from 2006 Technogym has followed the preparation of the Chinese contingent equipping around twenty fitness preparation centres dedicated to the various Chinese sport federations involved in the great Olympic contest.

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