The British public have been gorging themselves on fashion, not food, this summer so far, with nearly half, 49%, of people admitting to spending more on looking good than eating, and 18% of people spending more than half their wages each month on clothes and accessories.
Despite the Credit Crunch and reports that the public are now spending less on non-essential items, 49% of fashion hungry shoppers are spending more on their appearance on a monthly basis than food, according to research of 4,315 female members of the general public by star style stealing website MyCelebrityFashion.co.uk
A huge 32% of the women polled said that they would prefer to go without food if it meant making a fashion purchase, confessing, when asked, to belonging to the term 'fashiorexic', pronounced fash-o-rexic. 28% of people claim that this 'diet' keeps their weight in check. When broken down further, a huge 52% of 18-25 year olds belong to this train of thought.
The study found that the majority of the public; 34%, spend between £100-150 per person on food per month. In contrast, the average outlay of those polled was 11% of their wages, or £173.36.
71% of 18-25 year old females spend £150+ per month on clothing and accessories, of which 16% spend more than half their wages on looking good.
The biggest surprise is in the 31 - 40 year old category, where 21% of women claimed to spend more than half of their wages on fashion, and 56% admit to spending more on fashion than eating.
Speaking about the results, celebrity fashion websiteMyCelebrityFashion.co.uk
Head Fashionista, Jill Tovey said,
"Fashion is clearly still a thriving industry, despite the economy. More people are searching for the best deals and bargains online rather than traipse the high streets, and clearly enjoying themselves whilst doing it!"
"With regards to 'fashiorexia', I and MyCelebrityFashion would never advocate eating unhealthily for the sake of fashion, and believe in balance."
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