Monday, March 17, 2008

Precor AMT® Honored in Red Dot Design Competition

Precors breakthrough Adaptive Motion Trainer® has been selected as one of the worlds best-designed products in the prestigious Red Dot product design competition.

Hosted by Germanys Design Zentrum Nordrhein Westfalen since 1955, the competition annually convenes an international jury of design experts to examine and test products, assessing entries for innovation, functionality, ergonomics, durability, ecological compatibility and clarity of function. More than 3,000 entries from 51 countries were submitted for Red Dot consideration this year.

The Red Dot is among the worlds top design awards, and is well-deserved recognition of our design and engineering groups, said Paul Byrne, president of Precor. Both in terms of performance and design, the AMT® is one of the most significant products in Precors 27-year history. Weve seen great affirmation for the AMT in the marketplace, and its great to earn recognition from a global leader such as Red Dot.

The AMT is the first form of cardio fitness equipment that allows users to instantly choose and change their stride motion and speed, without pushing control buttons on the display, or waiting for the machine to respond.

Precors industrial design group created the design in collaboration with Precors engineering team, resulting in a modern, streamlined appearance along with a smooth, natural motion. AMT Biomechanics were validated by Western Washington Universitys Department of Physical Education, Health and Recreation.

Red Dot honors mark Precors second international design competition win in two years. Last year, a design integrating entertainment into Precors Experience® series cardio equipment displays earned honors in the IDEA competition, sponsored by the Industrial Designers Society of America and Business Week magazine. Nearly 1,700 entries from 29 countries were judged in the IDEA competition.

The AMT also earned Product of the Year recognition in the international fitness industrys 2007 NOVA7 awards, and, most recently, was noted as best product innovation at Fit2PRO, Belgiums national fitness-industry trade show.

The AMT is the most recent in a series of product and service successes for Precor, which, with sales of $411 million globally in 2007, recorded its sixth consecutive year of record-setting revenues.

About Precor

Founded in the Seattle, WA area in 1980, Precor ( operates production, distribution and headquarters facilities near Seattle, with offices in the UK, Germany, Benelux, Spain, France, Switzerland, Austria, Japan and China. Engineered to move the way you move, Precor equipment sets the global standard for a fluid, natural, low-impact workout experience.

Precor is a subsidiary of Amer Sports Corp. (, the worlds largest sports equipment company, with internationally recognized brands Wilson, Atomic, Suunto, Precor, Salomon and Mavic.

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